We use so-called web analysis or tracking technologies to constantly improve our Internet offering. Depending on the provider of the web analysis tool, their servers may be located abroad. See also “Sharing your data” below.
We mainly use Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To disable Google Analytics, Google provides a browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de.
Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site (see above). The information generated by the cookie about your use of this WEBSITE (including your IP address) will be transmitted to and stored by Google on servers in the United States.
Google will use this information for the purpose of evaluating your use of the WEBSITE, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google and will only pass it on to us in anonymized form.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
Google complies with the Privacy Shield and is registered with the Privacy Shield program of the U.S. Department of Commerce and uses the information collected to evaluate the use of our WEBSITE, to compile reports for us in this regard and to provide other related services to us. To learn more, please visit https://www.google.com/intl/de/analytics/privacyoverview.html. By using this WEBSITE, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
We also use Google AdWords, an analysis service from Google, and conversion tracking as part of Google AdWords. Google AdWords places a cookie for conversion tracking on the hard drive of your computer (so-called “conversion cookie”) when you click on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If you visit certain pages on our WEBSITE, Google and we can recognize that you have clicked on the ad and have been redirected to this page.
If you do not wish to participate in the tracking, you can refuse the setting of a cookie required for this – for example, via a browser setting that generally deactivates the automatic setting of cookies – or set your browser so that cookies from the domain “googleleadservices.com” are blocked.
The information obtained with the help of conversion cookies is used to create statistics. Through these statistics, we learn the total number of users who clicked on the ad placed by Google and accessed a page tagged with a conversion tracking tag.
In addition to conversion tracking, we also use the functions
- Remarketing
- Target groups with common interests
- User-defined target groups with common interests
- Target groups ready to buy
- similar target groups
- demographic and geographic focus.
With the remarketing function of Google and other providers, we reach users who have already visited our WEBSITE. This allows us to present our advertising to target groups that are already interested in our products or services. AdWords also determines which common interests and characteristics users of our WEBSITE have based on user behavior on websites in Google’s advertising network (“Display Network”) over the last 30 days and with the help of the contextual search engine. Based on this information, AdWords then finds new potential customers for marketing purposes whose interests and characteristics are similar to those of the users of our WEBSITE. The target group-specific remarketing is carried out through the combined use of cookies, e.g. Google Analytics cookies and Google DoubleClick cookies.